Your Guide to OEP
February 11, 2025
OEP Do’s and Don’ts
We’re excited to keep the momentum this plan year, and that means providing you with all tools necessary to help you go above and beyond for your clients. Needing a refresher of some common practices? As you are switching gears from AEP to OEP, we wanted to remind you of some do's and don’ts to consider.
✅ Do's
- Market to those approaching 65 that haven’t made an enrollment decision.
- Market to dual-eligible and low-income subsidy (LIS).
- Reminder: These beneficiaries may make changes once per calendar quarter during the first nine months of the year.
- Upon the request of the beneficiary, be sure to send marketing materials, have one-on-one meetings and provide information on the OEP. A well-informed enrollee is a happy enrollee!
- Be sure to promote self-service if possible. Include education content on your website about enrollment periods, including OEP.
🚫 Don'ts
- Send unsolicited materials advertising the ability/opportunity to make an additional enrollment change or referencing the OEP. This is a major compliance faux pas.
- Specifically target beneficiaries who are in the OEP because they made a choice during AEP, by purchase of mailing lists or other means of identification. Save the selling for AEP.
- Engage in or promote agent/broker activities that intend to target the OEP as an opportunity to make further sales. Rule of thumb: OEP is strictly educational.
- Call or otherwise contact former enrollees who have selected a new plan during the AEP. They’ve chosen to part ways, and we have to respect that.
Have questions?
Contact your local BAE or reference the Medicare Communications and Marketing Guidelines (MCMG) to learn more.